Startup - From day dreaming to your first money in your bank account

An Amazon bestseller. 30,000 entrepreneurs have benefitted from it already.

Are you a wannabe entrepreneur in school or college with big dreams in your eyes?

Or a Friday-night-after-drinks aspiring entrepreneur in your 20s/30s?

You prepare for your exams, You prepare for your cricket match. You prepare for your singing performance. Why not prepare for your startup?

Buy a cappuccino or buy this bestseller to realize your dream

Top chapters


“Starting up is my dream”
Hold on. Understand what it means for you, your family, and your career.


“I want to be rich”, “I want to solve a problem”, or “I just want to get rid of my boss”
Learn why your “Why” is important and real/fraud reasons to start up.


“I would start tomorrow, if only I had a NEW business idea!”
Learn techniques to generate new business ideas.


“I like this idea. Let’s just do it”
Recipe for disaster! Evaluate your business idea through a new business plan template focused on your customer and you.


“He is my best buddy, let’s start up with him.”
No! Learn what to look for in a co-founder and how to design a prenup with the founding team.


“I can start tomorrow!”
Wait! Have you talked to your wife/husband? Do you have enough cash for your family’s expenses? Go through the most crucial final steps.


“Am I ready now?”
Prepare well, but at some point you have to take the plunge. Believe in yourself, believe in your idea, and have no regrets.


“The journey has begun!” Time, product, team, cash, and you–how to manage these five priorities?

Free tools

The startup resources you need to build a killer product and crush the market.


More than 500 5 star reviews on Amazon and Flipkart

"Before entering the startup world, one should read this book. Pro's and con's of startup is perfectly explained. Book is highly recommended for future entrepreneurs!!"

"One of 'The' Best book i read. First few chapters of this book will make you afraid and you will endup whether im on the right track on my startup journey?. Infact it will create a negative impact on your dream startup. But the subsequent chapters are fantastic, - crisp clear and crystal like explanations and examples. Each chapter is worthwhile to read. Must buy book!!"

"This is a good book to read for anyone with a startup dream - whether in college or in job. It gives a good set of questions to think about. 'Sharmaji Ka Beta’ compare was hilarious which most of us have faced in our lives :) Overall a good read!"

"After reading the first chapter, I felt demotivated. But then I realized it is better to get demotivated now, face the reality and win later. 90% of the startups fail and we have to accept the risks. The book is a good guide for wannabe future entrepreneurs."

From the core of my heart thanks to MR. PANKAJ GOYAL for writing this book for such an extreme awareness, the first chapter is really like a cold water splash, I am a medical student and I dream about opening my own hospital and I would consider this book as the most important building block of my career. ONE MUST READ. This book really touches every area of struggle of entrepreneurs, whether it is stress, financial problems, personal as w social life disturbance or emotional problems,. THIS BOOK HAS REALLY BROUGHT MY DECISION MAKING ATTITUDE TO AN ANOTHER LEVEL OF MATURITY.

Overall this book is the first thing that will introduce you to the startup world. This book tells us the preparations we have to make before we startup and also how we can overcome challenges to make our startup dream reality. The best part of this book - Author speaks of all the negatives, problems, facts, in the startup journey in each chapter, some feel like it is discouraging but its a warning and makes us prepared when it happens. He clearly mentioned that this all are the challenges we are going to face. You get a feeling like a mentor or a teacher is sitting next to us and guiding you to prepare for the journey by telling you what are all worst cases, how to tackle it, his personal challenges. In the end, you know what to do and where to go next.


About the author.

Pankaj Goyal grew up in a typical Indian middle class family in Jaipur, India. In a family of government employees, he followed the standard script to build a career: “Work hard on academics and get the highest scores.” After getting his Bachelors in Computer Science from IIT Kanpur and an MBA from IIM Bangalore, Pankaj landed a dream job with McKinsey & Company, the leading management consulting firm. He started working in the Brussels, Belgium office. But he always had an itch. . . an itch to start a company. He left the consulting job after a year and landed in New Delhi to start up in 2008.

Pankaj’s startup experience was bitter-sweet. The business saw early success and generated good cash, but failed to grow. He ran it for three years and decided to quit.

In 2011, he got married and moved to the USA. Ever since, he has continued to work in his area of passion: technology. These days he is focused on applying Artificial Intelligence to solve the toughest problems being faced by businesses. He continues to be involved in the world of entrepreneurship as an angel investor and as an advisor to startups in the Silicon Valley and India.

Reach out to him on Twitter or LinkedIn